PUMA彪马
- Scope of disclosure
- Greater China operating segment, external sales from the IFRS 8 note. Includes Hong Kong, Macau and Taiwan. Segment definition unchanged across the 2024 and 2025 reporting reorganisations.
- Reporting currency
- EUR
- Cohort
- Foreign incumbent 外资老牌
- Evidence tier
- filing
- Price positioning (judgement)
- 3.12
- Latest print
- 2025
- Data as of
- 15 Sept 2026
Basis tags: cn currency-neutral · lc local currency · ar as reported · rsv retail sales value. Figures that are not from a filing also carry an evidence tag: stmt company statement · press media-reported. Click any number for its basis, evidence tier and source.
Notes
备注- PUMA fell 36% over five years in Greater China, a steeper decline than Nike's.
- The CEO said on the February 2026 call that China revenue was “just shy of around about €500 million in 2025” and that the channel mix is roughly 70% DTC and 30% wholesale — the reverse of PUMA's global split.
- He also said ANTA's acquisition of a 29.06% stake “will most likely negatively impact our business in Greater China in 2026” because wholesale partners may not extend commitments.
- Q2 2026 Greater China was +0.9% currency-adjusted, driven by DTC and a strong 618 festival, offset by cautious wholesale ordering.
Full year series
年度数据Revenue · CNY 亿元annual · CNY 亿元 · as reported
| 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
Year-on-year growthannual · % · as reported
| 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| not disclosed |
Quarterly and half-year series
季度·半年数据The company does not disclose this segment more frequently than annually.
Base-year sensitivity
基期敏感性Compound annual growth to 2025, from three different start years.
from 2021
from 2022
from 2023
Sources
资料来源- PUMA SE annual report, IFRS 8 operating segment notePUMA SE26 Feb 2026