Baoxiniao报喜鸟
Group or segment level row — not a single brand. Do not compare it directly with single-brand rows.
- Scope of disclosure
- Group revenue, China scope, in CNY 亿元. Covers the namesake Baoxiniao brand plus licensed foreign brands such as HAZZYS.
- Reporting currency
- CNY
- Cohort
- China premium menswear 本土高端男装
- Evidence tier
- filing
- Price positioning (judgement)
- 2.8
- Latest print
- 2026H1
- Data as of
- 15 Sept 2026
Basis tags: cn currency-neutral · lc local currency · ar as reported · rsv retail sales value. Figures that are not from a filing also carry an evidence tag: stmt company statement · press media-reported. Click any number for its basis, evidence tier and source.
Notes
备注- The group grows only because of licensed foreign brands: HAZZYS reached 19.2亿 in 2025 while the namesake Baoxiniao brand fell to 13.5亿, −5.7%, and fell again −2.23% in 2026H1.
Full year series
年度数据Revenue · CNY 亿元annual · CNY 亿元 · as reported
| 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
Year-on-year growthannual · % · local currency
| 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
Quarterly and half-year series
季度·半年数据Half-year revenue growthhalf-year · % · local currency
| 2026H1 |
|---|
Other disclosed series
其他披露指标Revenue · CNY 亿元half-year · CNY 亿元 · as reported
| 2026H1 |
|---|
Base-year sensitivity
基期敏感性Compound annual growth to 2025, from three different start years.
from 2021
from 2022
from 2023
Sources
资料来源- 报喜鸟控股 annual and interim reportsCNINFO 巨潮资讯网26 Aug 2026